B2C marketing automation platforms can automate action or tasks. It can also automate streamlines marketing workflows and measures all the outcomes of a marketing campaign. These platforms provide features that can automate across the marketing of multiple aspects, including social media, lead generation, digital advertising, email marketing, creating content marketing strategy, and even more.
The B2C marketing automation platforms key component is the provision of analytics features that can determine the success of the entire campaign with their segments and channels. These features can also measure the impact of campaigns on company revenue, marketing team KPIs, and campaign ROI.
Nowadays, the majority of businesses are using marketing automation platforms. According to Salesforce’s State of Marketing report, a fair 67% of marketing leaders are using it, and 21% are further planning to start using one.
However, the list of marketing automation platforms continues to grow a lot of new tools, hitting the scene every single year. And some owners find it hard to find and choose the best platform that best suits the business.
5 B2C Automation Platforms
Omnisend is a complete marketing automation platform that is built for the growth of eCommerce brands. It was founded in 2014 that acts as an email marketing platform called Soundest. It is a relatively new tool on the marketing automation tool scene and has even become the leading marketing automation tool for most eCommerce companies. Omnisend can work with all E-commerce platforms, including Shopify, Bigcommerce, WooCommerce, Magento, and a lot more.
Omnisend has several innovative features that include Whatsapp and Facebook Messenger integration to help marketers automate marketing across multiple channels. Their email templates are designed to solve certain challenges faced by marketers, such as cart abandonment and product reviews. Omnisend can hook in, whether you are using Shopify, Magento, or any other platform, triggering the campaigns you created based on the behavior of customers. You can also see the reports on how marketing automation impacts your sales. However, the downside of this platform addressing its cost is its mediocre look and feel.
To make it even more interesting, access their PRO account, which starts at 199 dollars per month for over 10,000 contacts. Contrary to Hubspot, the pricing of Omnisend remains reasonable as you grow, but still, it is not cheap.
2. HubSpot Marketing Automation
HubSpot has become the leading growth platform since 2006. Their mission is to make the world more inbound. Now, they have over 68,000 total customers in more than a hundred countries. It is an award-winning software, services, and support in transforming the way their marketing attracts, engages, and pleases its customers. HubSpot offers a free version of their version, and it is also a powerful free CRM, giving companies the opportunity to grow better and be successful.
HubSpot marketing automation tool functions as one of the most powerful tools in terms of features. It is also popular in terms of customer sentiment. The combination of all your data and growth activity can unleash many creative automation possibilities that you may find difficult if you use other separate tools. As a standalone, this platform has easy-to-use visual boards. You can craft it simply or in more sophisticated conditional workflows.
This automation platform charges up to 3,000 dollars to 6,000 dollars for professionals and enterprise customers. This plan is the only one that includes marketing automation. On top of that, monthly costs can reach up to $800-$2,500.
SendinBlue has first become the underdog in the world of transactional email tools before they start launching their automation product in 2015-2016. Their headquarter is located in Paris, which is also the home of their customer service, product, marketing, and technical teams. It is an all-in-one platform for growing businesses. From marketing automation, transactional emails, and SMS to email campaigns.
This platform is still used by many marketers because they still consider it to be a good, relatively simple, and stable marketing automation tool. SendinBlue is under a French company, and with that said, they have been offering many marketing automation features that are hard to find on other platforms. Features such as real-time deliverability reporting and SMS messaging.
ActiveCampaign is an automation platform that helps over 120,000 businesses in 161 countries. This platform was founded in 2003. This platform optimizes the customer experience. ActiveCampaign automates many behind the scenes marketing, support processes, and sales. They are also the first to pioneer visual automation sequence builders.
ActiveCampaign is one of the most affordable marketing automation tools available on the market because of its pricing. Unlike HubSpot that can become eye-watering expensive, ActiveCampaign remains affordable as you continuously grow your business. The most amazing part of this platform is that they continue releasing new features such as predictive content, attribution, and site messages. You can import and share automation recipes in a few couples of clicks to build on the sequence by their active community. The only downside about this platform is their reporting, but still, they are far way better than other automation providers.
Unlike any other marketing automation platforms, Autopilot is one of the most visually appealing marketing automation solutions available on the market. This platform makes it easy to use in a rather quirky way. It allows you to automate sequences with stickers, emojis, and explanations. It can also make it easier for everyone in your team to collaborate on building sequences. You can say that it is a bit messy at first glance, but this feature makes it possible to revisit an automation sequence a year after building it. You can also quickly track or get up to speed with what’s going on.
This platform can make email marketing and automates messaging. They also claim that they are the easiest marketing automation platform to use in the market. The interesting part of using this marketing automation platform is its ability to trigger actions within Autopilot by using other tools. Making it easier for marketers to save time to configure integrations and makes the sequence easy to understand.
Another thing is that their reporting is world-class. Autopilot, by default, encourages you to set a certain goal for each of your automation sequences. By means, you can view the reports around how the automation sequence can hit its goal. Autopilot pricing starts, however, from 49 dollars a month with over 2,000 contacts. It may not be cheaper than other marketing automation platforms, but it is greatly intuitive and great for the team to collaborate on powerful B2C marketing automation platforms sequences.
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