Start a Podcast for your Business? Start With Your Customers!

business podcast

According to a Statista survey, almost 75% of podcast listeners want to find out new things. Therefore, business podcasting could be a good way to succeed in a busy audience who is searching for information to stay entertained.

Incorporating podcasting into your business’s marketing and PR plan benefits your business advantage. If you are obsessed with being an industry thought leader and wish to produce valuable content for your audience, podcasting may be the correct choice for you.

What are Business Podcasts?

A business podcast could be a podcast dedicated to business-related topics. Typically, there’ll be one or two podcast hosts, who may sometimes invite guests to talk on a subject of experience. An advantage of podcasts, like audiobooks, is that you simply can hear them while doing other things, like exercising, commuting, or housework.

A business podcast can be founded in any number of various ways. Some offer short tidbits of knowledge and canopy trending business topics within the news. Others offer guides on the way to start or grow your business, or they will contain motivational content. Some business podcasts are focused on specific audiences, like women or minorities, while others may be geared toward entrepreneurs normally.

Best Podcasts for Startups

Whether you’re considering starting your own business, otherwise you are already a successful entrepreneur, paying attention to how others succeeded can facilitate your better achievement of the goals you have set for your business.

Podcasts are informative, fun thanks to gain knowledge and inspiration, and might be listened to while working, exercising, commuting, and so on. The key’s finding worthwhile podcasts to pay attention to.

Here’s a list of some of the foremost helpful, inspiring, and interesting business podcasts, with input from entrepreneurial experts. Listen in, and learn and know how to start your business successfully.


Startup, true to its name, is the story of 1 man’s journey from a regular guy to a businessman. The failed pitches to investors, the difficult conversations with loved ones, and even the negotiations among co founders are all recorded here as they happened, giving a novel observation of one man’s entire experience from concept to company.


Mixergy portrays its main goal as acquainting you with “practitioners and scholars whose thoughts and stories are incredible to the point that simply hearing them will transform you.” Bragging more than 1,129 meetings and 166 educational courses, Mixergy is especially acceptable at aiding would-be business visionaries who haven’t yet gone into business.

Dorm Room Tycoon

In this podcast, host William Channer interviews business people seen as obvious trend-setters. The list of people to attend that Channer has managed to compile is noteworthy and extensive, and a lot of successful people have lent their insight and encounters to the current podcast.

Whether you’re seeking insight or inspiration, chamber Tycoon may be a great example of a business podcast, and one that comes highly recommended from a spread of entrepreneurs.

Entrepreneur on Fire

John Lee Dumas, founder, and host of Entrepreneur aflame interviews successful entrepreneurs every single day. a uniform podcast, the show contains a new episode daily of the week, each with a special guest.

Entrepreneur on Fire was awarded a better iTunes Award in 2013, and its insights can definitely help guide you in your own entrepreneurial endeavors.

With these podcasts that are more focused on Startups, you will be well on your way to a whole new world of business information and insight.

Best Business Podcasts

There are thousands of podcasts available to the individual looking to achieve increased insight into how they will establish, grow and successfully run their business. Many offer expert guidance presented by successful business people themselves and rarely highlight interviews by outstanding industry influencers. Each has its own particular unique style.

This podcast typically covers “business” topics. If you feel like you missed out on taking business courses in school, these best podcasts will help fill in the gaps.

Smart Passive Income

Pat Flynn hosts this award-winning weekly podcast. Smart Passive Income offers interviews, strategies, and tactics on the way to increase profits and grow your online business. If you’re curious about learning about ways you’ll be able to build atomic habits, create evergreen sales funnels, buy and sell businesses online, tap into niches or grow your YouTube presence, then this can be an excellent resource to require advantage of.


Those of you who have enjoyed The New Business Podcast by British entrepreneur and bestselling author Chris Ducker is going to be excited to test out his newest venture in podcasting. Youpreneur is devoted to helping entrepreneurs understand what it means to develop their personal brand within the 21stcentury. Ducker covers every topic from delegating to launching online products and establishing industry authority in his weekly podcast and offers key insight, advice, and tactics to assist business owners to succeed.

Ambitious Entrepreneur Show

Ambitious Entrepreneur Show is an award-winning business podcast hosted by Annemarie Cross to assist young and struggling entrepreneurs on their journey towards achieving success and standing call at the crowded marketplace. Cross touches upon a range of essential business topics like leadership, online marketing, developing a money mindset, business management, and branding.

Podcasts for Small Businesses

Small Business Advocate Radio

Hosted by small business expert Jim Blasingame of Small Business Advocate, SBR is the world’s only weekday radio program dedicated to small business, nationally syndicated since 1997. Recognized by “Talkers” magazine together with the foremost important chat show hosts in America, Blasingame is prepared and waiting to assist your business to thrive.

The Growth Lab

We’ll start up this list the identical way my mom liked to come out the weekends at Stonehill College: with the new kids on the block. Launched in February 2019, the Growth Lab is the official podcast of LOCALiQ—a digital marketing firm that helps businesses grow online.

It is a weekly podcast hosted by SMB specialists Tracy Oswald and André Archimbaud. Each week, they sit down with someone who’s achieved long-term success along with his or her own business. You can expect to run far away from each installment with a minimum of one strategy or concept that you’ll implement at your own company.

They suggest this approach for various reasons. Most importantly: focusing on connections over sales separates you from your rivals. In the event that you go the additional mile, you will undoubtedly stand out from the pack.

Business Opportunities

business opportunities
business podcast

Podcasts Can Help You Build A More Intimate Relationship with Your Customers

Your blog, your email marketing, the messaging on your website, the content you post on social media platforms—they are all an endeavor to correlate with your customers.

But none of those methods have the key element offered by podcasts—the human voice.

The brain is wired to be sensitive to the human voice and also the emotions it expresses, which makes speaking directly into the ears of your customers is one of all the foremost powerful and private ways to speak with them.

Unlike a webcast or presentation, a podcast tends to be relaxed and unfiltered. whether or not it follows a general script or outline, it gives the listener a far more authentic grieve the personality and individuality of your brand and may create a more intimate connection to customers.

The Number of Individuals Who Listens to Podcasts Is Growing

business podcast

According to a recent report by Edison Research, the number of individuals who are paying attention to podcasts has doubled over the past decade. In 2018, 44% of American citizens (approximately 124 million) have listened to a podcast, 26% (73 million) hear podcasts monthly, and 17% (48 million) hear podcasts weekly.

And the folks that hear podcasts are tuning in even more—Edison Research found that podcast listeners consumed a mean of seven different podcasts weekly, a 40% increase over 2017.

People That Hear Podcasts Are Extremely Engaged

Most followers of podcasts are actually not random listeners —most people that start a podcast episode, only 80% hear all or most of it.

Given that most business podcasts range from 15 minutes to an hour, which means podcast listeners will devote lots longer being attentive to your voice in an exceedingly podcast than they’ll be reading your words during a blog.

According to an analysis by Chartbeat, most online readers only scroll about 60% through an internet article before losing interest, and one common statistic claims that 55% of readers spend 15 seconds or less on a piece of writing.

Podcast Is an Excellent Way to Reach Important Audiences

More than 1/2 of all internet usage is on mobile devices, and podcasts are perfectly suited to on-the-go consumption.

In fact, unlike blogs and videos, you’ll be able to hear a podcast while being visually focused on something else, which is why such a lot of people hear them while driving, doing chores, cooking, or exercising.

Of those who hear podcasts, 69% do so totally on a mobile device, and 22% listen to podcasts most frequently within the car, up from 18% in 2017.

Podcasts Improves Website Traffic

Podcasts have a variety of advantages for your website. They boost traffic to your site, they increase the average time spent on your site, and that they can generate backlinks to your website, all of which are used as ranking factors by Google.

When you record a brand-new episode, you will also be able to publish a transcript, show notes, or related content on an avid page of your website, which can get indexed by search engines.

Podcast Promotes Your Brand

With an estimated 90 million listeners within the U.S, your podcast has huge potential in terms of reaching new customers. On top of that, your podcast is an owned channel where you’ll control your brand’s message and position your business within the most strategic light. When listeners buy your podcast, they’re opting into hearing from you on an everyday basis. By starting a podcast and releasing episodes on a uniform schedule, you’ll be able to occupy the highest of your customers’ minds and stand out from the competition, building a tier of name loyalty that deepens over time.

A Podcast Can Help You Reach New Audiences

A podcast gives you the possibility to more deeply engage with existing customers and switch them into enthusiastic brand advocates, but it also gives you the chance to reach new potential customers who might not recognize your business, but have an interest in the specific topic of your podcast.

When you host your podcast on a platform like Buzzsprout, Blubrry, Podcast, Libsyn, or Spotify you will also be capable to upload it to iTunes for free, which then acts as a search engine, so anyone trying to look for a podcast on your chosen topic they will be able to find your podcast, whether or not they’re unacquainted your brand.


Business podcasts can serve multiple functions. Listening will be the simplest way to use time productively during commutes to and from work, and therefore the material may be beneficial in some ways. betting on the sort of labor you are doing, there likely could be a podcast that covers issues and topics you will find helpful.

Business podcasts can also function entertainment through storytelling, and that they may be interesting ground noise while performing tasks at work.

Article Name
Start a Podcast for your Business? Start With Your Customers
Here's a list of some of the foremost helpful, inspiring, and interesting business podcasts, with input from entrepreneurial experts. Listen in, and learn and know how to start your business successfully.
Online Business Foundations
Online Business Foundations