Email marketing is a key component when you are implementing a marketing plan. This marketing plan is a low-cost way to measure customer engagements, and it has a great value proposition. Many marketers also realize that email marketing can have a positive effect on SEO or search engine optimization.
Search engines and websites are not only the scoops in SEO or Search Engine Optimization can do. In SEO, on-page and technical SEO are present, and they are known to be important, but off-page SEO is also needed. Also, in SEO, link building is essential, but email marketing can help with it too.
Search engine optimization can help you on reaching the top of SERP or search engine result pages. With that, it can add visibility to your brand, and it will help establish your authority in the industry. The downside is, it will be a bit difficult to rank your pages in SERPs because of the competition. So, businesses should put extra efforts into linking their sites to quality link building sites. On the other hand, emails are a great way when it comes to communicating with your audience to increase your reach. One of the most profitable marketing plans available for businesses is an email marketing strategy. The average return of investment of 32 dollars for every 1 dollar spent.
SEO and email marketing are similar to each other, similar in a way both of these marketing plans use content to promote a certain brand. The power of content has driven both SEO and email marketing to drive people to your business or brand. With this information in mind, you can use them together to improvise further and get the most out of your marketing efforts. Let’s see how email marketing can boost your SEO strategy.
1.Personalize Your Email Content
Aside from producing high-quality content in email campaigns, your content should be personalized so that you can reach the right audiences intended for that campaign. The deeper you can go with personalization, the more interested you are, and you will likely search through later. And if that’s the case of where personalization can go, then the more relevant it is for customers that they will engage. You can use full-service email marketing platforms like Mailchimp that incorporate AI or artificial intelligence. This platform helps to deliver insights on which content will or might appeal to different people.
2. Inbound Links
Inbound links or also known as backlinks, appear on an external website, and it will lead to your website. Your site’s pages can be recognized if you have high-quality links that contain valuable information for your users. If your site has backlinks that are authoritative and trustworthy pages, the Google algorithm will approve it. Your website will be seen as a reliable source of information if such backlinks lead to it.
3. Content Promotion
Don’t let your noteworthy contents get lost in archives. Do a weekly digest or recaps and create a strong content marketing strategy for the blogs that you find very significant on your website. In that way, you can increase your website’s visibility through these posts, and it can generate more traffic, escalating your chances of getting backlinks.
4. Social Media Links in Emails Should Be Included
By sharing email content, you are not only driving searches, but you are also leading traffic to your website. That is why social media buttons in your emails should be included because it is a good way to build search traffics through the exposure of social media.
5. Improve On-Site Engagement
By driving traffic to your site, it enables you to attract readers that are more likely to spend time engaging with pieces of content that are present on your site. And this drives you to increase time on your page and decrease the exit rates for your sites. On-site engagement benefits are the more your visitors are spending time or engaging content on your website, the more that they will likely convert eventually.
A lot of potentials can be seen in SEO and email marketing, and you will definitely see results when you learn how to combine the two. Also, you should think of email marketing is not yet dead and it is a way to connect high-quality visitors with the content you have produced because search engines are becoming better and smarter in separating the best and contents that are high-quality from the rest. To say the least, SEO is becoming a matter of just putting out the good stuff.
Through email marketing, it will put your best in front of the best possible audience. Connected to this, segmentation tools take the guesswork out of knowing your audience. Your efforts exerted in emails should take into account what you are trying to accomplish with SEO, and it should be designed to support those goals. Given the opportunities in search engines and inboxes, businesses should use all their efforts to succeed in both channels.