Email Marketing Platforms are tools that help businesses to run their online stores efficiently. The current marketing and channels today will eventually evolve. But one of the channels that have remained more or less while other trends come and go is email. Emails continue to stay on top of the tracks for content marketing of both B2B and its marketers. About 77% to 87% use emails to nurture their audiences.
Today, email marketing is getting smarter, and it is one of the most cost-effective strategies in the digital market. Email marketing serves as an establishment or a fundamental tool in any digital marketing toolbox. Email marketing combined with email automation can help with customer engagements, track your customers’ journey of your customers, and boost sales.
Choosing the best email marketing platform is essential because it is the most cost-effective marketing tools a business could use. It is easy to manage, gives you the full authority to operate, and builds relationships with your clients. Companies should also keep in mind that their digital space success will depend on the email marketing platform they choose and use.
When choosing the best marketing platform, consider these three selection criteria:
–ease to use;
–and investment return
It must go through intensive testing to identify the best provider so that your emails would not end up in the spam box. The right email provider should enable you to create quality and highly engaging email automation with an easy-to-use user interface. This kind of platform should allow you to create an event and time-based trigger to send out one or a series of emails to potential customers. Lastly, the right email marketing provider can ensure the highest return on investment because ROI is vital in any business.
Now, whether you are starting your email marketing strategy from scratch or switching for the best platform, this list will help you find the best email marketing platform the best suits your business needs this 2021.
HubSpot is the best one-stop-shop for inbound marketing managers. Hubspot recently launched a free marketing tool. It is the best-known marketing automation platform that can support a business transactional email needs. This email marketing platform is the most internet marketing package on the market. HubSpot marketing functions allow you to use, design, optimize, and send emails easily. Here are some Hubspot Features this 2021:
Social Media Marketing
HubSpot enables the use of basic social media tracking and contract capabilities. It gives the business the option to attribute leads to particular sources and gives them the advantage of business intelligence.
With the use of marketing automation that HubSpot provided, the business can create pleasing emails without learning to code even a single line. HubSpot also gives online business owners the option to select from many actions, conditions, and triggers to send the right emails to the right potential or existing audiences.
HubSpot has built-in analytics that enables to track of detailed business reports for each marketing asset. They also have a feature that allows you to see your competitor’s performance in the industry.
There are several generous discounts that HubSpot offers to new and existing customers. The deals are as follows:
The Starter plan is $50 per month and billed annually. This plan is best for solopreneurs and starting marketers. It already has access to the basic features, including the 1,000 contacts.
Second is the Professional plan that starts at $800 per month. Subscribers to this plan can have 1,000 contacts in their database, and there is no restriction to visit unlimited sites.
Lastly is the Enterprise, which starts at $3,000 per month. This plan is perfect for an extensive contact base. These plans require a 12-month commitment; after that period, the discount will start again to the standard 25% GS discount or $112.50 per month.
Omnised is the best omnichannel email marketing platform for e-commerce sites. This platform can integrate all the communication platform that the business uses in one place. It is an easy-to-use email marketing solution that is built only for e-commerce sites. Omnised gives business owners the ability to automate email delivery with the use of behavioral triggers. It can time your communications quickly based on customer’s convenience.
Omnisend has a free service in which you can send up to 15,000 emails a month and will be able to get access to their automation feature, including the signup forms, boxes, and pop-ups.
Their Standard plan starts at $13 per month. This plan enables subscribers to send up to 15,000 emails per month. The standard program includes signup forms, boxes, pop-ups, reports, SMS campaigns and automation, audience segmentation, and 24/7 email and chats support.
Their Pro plan starts at $80 per month, in which you can send up to 15,000 emails per month. The pro package also includes email campaigns, signup forms, boxes, popups, reports, SMS campaigns, automation, audience segmentation, 24/7 email and chat support. The pro package also provides features like web push notifications, Facebook custom audiences, Google Customer Match, priority support, and advanced reporting. This plan is excellent for e-commerce conversion rates as customers will receive messages based on the products they recently interacted with on your site.
Sendinblue is the best for business growth and engagement. This email marketing platform is easy to use with a free plan that allows unlimited contacts and 300 email newsletter every day. But if you opt on growing your list, you can use their Lite plan, which costs 20 dollars per month and allows up to 40,000 sends with no daily sending limit.
The advantage of using Sendinblue is that they now feature basic CRM functionality, an impressive range of automation, and growth of auto-responders, and transactional email features. The cons of using Sendin blue are that the initial setup can be tedious and basic templates could improve.
Mailchimp is the perfect email marketing platform for startups because it is flexible, affordable, and can grow your business. Mailchimp is popular among other email marketing platforms mainly because they offer a free forever plan. The forever plan includes up to 10,000 emails for 2,000 subscribers, but it only supports 30-day email support.
Mailchimp paid plans to start at $10 per month with 50,000 subscribers. They also offer a Pay-As-You-Go plan. They do not provide any trial or money-back guarantee given already their free list.
This email marketing tool provides a detailed campaign performance report to inform on how to optimize your campaigns ave better results. Moosend also lets you add images, text blocks, social icons, and many more to your personalized emails. Below are some of the Moosend features in 2021:
Moosend tracks open, clicks, social shares, and unsubscribers. It will allow you to maximize the correct and proper strategy tailored only for your business for a better ROI and customer service.
Each of Moosend paid plans provides phone support. They have an account manager and support via phone, emails, and live chat.
Take away message
These email marketing platforms come with robust features even without a need to pay for a plan. Businesses and marketers should make the most out of their money and maximize the free version or resource of email marketing platforms. If there is a need to upgrade into a paid plan, you will find the best affordable and flexible platform that fits your budget and your business.
Considering using one of the platforms provided above? Let us know and leave a comment below. You can also check our other blogs about Email Marketing.