Every E-commerce brand’s sales come with someone who makes it into the website. But even if your products are astounding and your website is made to perfection, if people can not find it, that will be useless. The worst part is, you will never make a sale. How to drive more traffic to your online store?
In driving success for your online store, traffic is essential, and you can not go anywhere without it. For your online business to make profits, you need to know how to drive traffic to it.
Searching for ways and alternatives how to drive more traffic to your online store can be difficult. And even pursuing your customer trust on buying your products through your online store will put you on a lot of effort. Things do not get easier most especially if you are competing against a lot of retailers.
In this article, we have rounded up top-notch ways how to drive more traffic to your online store. This way can help you build upon your success and start competing with your competitors.
1.Improve your on-site SEO.
It requires optimizing if you want to succeed in organic search today. A combination of factors that search engines consider important and one of these factors is on-page or on-site SEO. On-page SEO refers to improving the search rankings of the website and earning organic traffic by optimizing the web pages. In addition to publishing high-quality and relevant content, on-page SEO includes optimizing your headlines, HTML tags, and images.
In on-page SEO, you have more control when optimizing for your on-site elements. And if you exert efforts into your on-page strategies, you will see a boost in traffic, and your search presence count will also rise. To achieve this kind of result, you should create a site structure that is intuitive so that users and Google can understand. When you are doing keyword research, it is essential to understand the terms that the audience mostly uses to optimize it with the most relevant terms. Lastly, your website should be mobile-friendly, quick to respond, and have high-quality images to help you get rank in Google searches.
2.Attract customers with a sales campaign.
Many customers are attracted through sales ads. By creating the right sales campaign, potential customers will flock to your online stores looking for a good deal. People will respond whether that sales campaign is planned for the next holiday or no particular reason at all. To get started with your sales campaigns, here are some ideas you can consider implementing:
Create a campaign that has a sense of urgency: Urgency is a way of driving visitors to your site, whether it is free shipping until the end of the month or a flash sale.
Buy one, get one deal: Most people tend to buy if they know they will get something in return.
Create a coupon that is only available on your website: A surefire to lure guests to your site is by creating coupons, whether it’s 15% off or 50%.
Offer a competition giveaway: Most of us love the feeling of being rewarded. Offer an incentive to your customers that contain free shipping or a coupon on their first purchase. This kind of tactic will motivate them to go through your online store and shop.
3.Run paid social media ad campaigns.
To help increase your website traffic, campaign ads through various social media platforms such as Facebook, Instagram, Pinterest, and Google ads. By doing this technique, you will put your business in front of your ideal customers. You can also create highly targeted campaigns that will serve your customers who are most likely to click through and purchase products with tailor-made ads.
4. Reach new audiences with influencer marketing.
Build strong relationships with influencers to get your online store in front of new audiences, which allows you to harness the creativity you want and reach influencers appropriate to the industry. In this process, they will leverage the trust they have formed with their audiences and generate referral traffic to your online store. Here is a list of some of the things you can do to reach influencers on different platforms:
Send a free sample of your product to Instagram influencers. Instagram is one of the most effective marketing channels for online businesses. Social media celebrities and bloggers are highly trusted personalities by their followers. By having them feature your product will increase the traffic of your online store.
Reach out to bloggers and the press. We all know that growing a business alone is hard. But when it comes to online selling, the more connections you have, the better. The kind of connections that will talk up about your product will surely drive traffic to your site and will ensure an increase in sales. Offering value and telling the bloggers what’s in it for them is the key to successful blogger outreach.
Write a blog featuring influencers and their advice. This technique is an expansion of blogger outreach. The core of this method is by writing a blog post that features an influencer’s advice.
5.Use SEO to increase your discoverability.
SEO or search engine optimization is the fine science of regulating your website to increase the chance to rank higher in search results pages using relevant keywords. This method will only work if you exert time and effort into learning the rules that control search engines. To increase your discoverability, here are the SEO-things to do:
Write titles that match search intent. Meta title and descriptions are labels or attributes that will determine how your page will appear on a search engine result page.
Write irresistible meta descriptions. Meta description acts as a summary of a page’s content, and search engines will display it on the result pages.
Add internal links. It is an important and well-known technique for boosting your SEO. Linking from pages with a quality high page rank on your domain will help you to rank better.
Add long-tail keyword variations to your pages. Focus on short and high-volume terms or keywords to have easy identity and research. But you will be missing out on page views if you are not looking at long-tail keywords. Long-tail keywords are simple to rank and usually get many clicks from search engines at a much higher rate than short and generic terms.
Stand out with rich snippets. Snippets are useful for learning about a certain product without having to visit the actual website. Snippets are search listings that include information about the product’s price, availability, and review count.