In the past years, businesses were stimulated to find new tools and services for their branding promotions. It is an appropriate time to use all possible resources to build a perfect marketing strategy. Also, it is not new for brands to boost their engagements using a well-thought-out video marketing strategy. However, people are wondering how they can boost engagement throughout the customer buying journey with the use of video content? Before we start unveiling the ultimate guide of a video content marketing strategy, let us unravel first the meaning of content strategy and who uses it.
Content Strategy is a term that seemingly increases its popularity in conversations of most business owners. A lot of people talk about it, businesses need one for their own, yet most of us struggle to figure out what exactly it is or how to create it. Most of the respected brands already established their names and have been inadvertently creating and utilizing content strategies. And that’s totally good news!
Why do you need a video content marketing strategy?
Video content marketing strategy uses videos in promoting a product or a service of a business. By the use of this strategy, engagement on digital and social channels increases, it can educate your potential customers, and it can reach your audience with this kind of medium.
Businesses should focus on video content marketing strategy because, for the past several years, the volume of audiences that reached using this strategy has been dramatically increasing. Consumers are overwhelmed by virtual reality, live streams, and interactive videos. That is why businesses should utilize this tool to enhance their marketing strategy. There has never been a better time to get on board, even if you never worked with video content.
4 Reasons Why Business Needs Video Content Marketing Strategy
The technology advancement enables businesses to use new and innovative tools to create and launch their own video. It also became more affordable. This strategy will keep getting easier to access in the coming years as more businesses will try to create their own videos and will start their own channels.
2.Higher Conversion Rates
The ultimate metric in running an online campaign is the conversion rate. By using video marketing, businesses will be able to get many people to sign up or buy products from the market. Compared to other types of content, a video content marketing strategy gives the needed clarity on deciding the final decision. This content strategy will also give you an edge over your competition, and it will take some time before others can catch up.
3.Stronger Engagement Levels
It is proven that visual content works better when it comes to targeting audience engagement. Nowadays, many people consume their time on content that is visually appealing and engrossing. However, it will also depend on the quality of the content you will be creating. A content that will leave an impact on the particular kind of results you can generate.
4.Easier SEO Results
Video content can help a site rank higher in search engines, given that you are doing it the right way. According to a study, adding video content has over 50% chances to end up on search engine result pages. Also, the quality of your video content will make a big difference not only in the conversion rate but also in the organic traffic you will generate.
5 Common Types of Video Marketing
1. Product Videos
With the use of product video content making, customers will know about a product or service you are offering. In your video, all the necessary information must be included. The details should be about what you are offering so that you can showcase it to your audience its main features. One of the advantages of making video content is to present to your target audience the product or services you are offering.
An instructional video will answer a customer’s question. It will also explain how to solve the specified problem. It is also a way to teach viewers something new. You can help them by getting to know the company, brand, or product.
3.Virtual Reality and 360° Videos
Using 360° videos, viewers can scroll around to see your video content from different angles. Acting as the user was physically existing or standing within your content. Virtual reality videos, on the other hand, allow viewers to navigate and control their experience.
Google introduced last 2015 the 360 degree Google Street View, a technology featured in Google Maps, Google Earth and Google My Business that provides interactive panoramas from positions along many businesses in the world.
AR Videos or Augmented Reality videos, where a digital layer is added to what viewers are currently viewing in the world. An example of this is when you can point your camera to your living room. The AR would allow the user to see how the couch would look in the space.
By using this kind of video marketing strategy, you can establish a unique brand voice. You can also deliver an immersive experience to users. This type of content style can become handy with your brand introduction because vlogging is one of the best ways to talk about your company.
The Ultimate Guide for Making an Efficient Video Content Marketing Strategy
Your approach should be calculated if you wanted to deliver results to your video content marketing strategy. Take a move because you can’t just wait there and expect returns from your video marketing game. Here are the seven tips for making the most out of your marketing efforts.
1.Grab your customer’s attention quickly.
Users from the internet don’t have enough patience you expect them to be. Nowadays, it is all about finding the best content that best suits your target market. So, you should not expect your customer will jump into another content if they did not find your video enticing and persuading enough.
2.Deliver real value.
Giving immense value to your customer is one of the factors of making powerful marketing content. Your content should focus on delivering real value to your audiences. Your way of providing value is subjective because what is valuable is not suitable for all different of your audiences.
3. Stay consistent in your approach.
Being consistent in this industry plays a big role in making your video content stand out among your competitors because videos are obviously visual, which means that it is not limited to the way you present your content. With your content, you can help your audience understand the message by being consistent.
4. Consider your quality aspect.
You should always keep in mind the quality of your video, not because you keep on uploading video content on social media does not mean you should forget the quality of your video. Keeping up with the quality is one of the most important factors in social media these days. Users will not definitely think twice about giving your videos a thumbs down if they see your quality is not good or your video’s quality does not meet the community standards. Always remember quality over quantity.
5.Add a call to action.
Having a clear CTA can make a real business make sense. What is the use of your video content without a proper call to action in place? You must include CTAs in the middle of your videos because usually, that is when the user is deeply engrossed in the video.
By using video marketing effectively, benefits those people who choose wisely. But be sure to keep in mind that all possible platforms users might engage with while building your own video content marketing strategy. Plus, do not hesitate to experiment and try new tools because technology advancement nowadays is rapidly growing. You can expect to discover new and better ones along the way.