Why is email marketing important for small businesses? Email marketing has the power to connect with various people. Around 34% of the population worldwide are using email, which is equivalent to 2.5 billion people. There is also speculation that it will increase to roughly 2.8 billion people who will use email in the next two years. To answer your questions, yes, email is compelling and popular.
Email marketing also falls into the category of a personal way of reaching your target customers. Emails from your friends and family are sitting right next to your company’s email updates. That is why it is considered email marketing works at its best when it is personalized. Using email marketing, you can associate updates, and changes from your company, from victories to request feedback to your customers are listed virtually and endless. Imagine 2.5 billion users of emails, and it will surely not go anywhere.
Some small business owners may not be looking for affection online, but they certainly want to build and look for ways to establish relationships with their leads and regular customers. If you are a small owner and have not used an email marketing strategy, you may be missing out on a huge opportunity. The question is, can email marketing make a difference? Why is email marketing important for small businesses like yours? What are the reasons email marketing is considered one of the best digital marketing methods that a small business can invest in?
To answer those questions, we have rounded up all the significant and relevant reasons you should use email marketing and why it is essential for small business owners.
Email marketing is affordable.
One of the most inexpensive ways in digital advertising to many customers is through email marketing. It is said that every 1 dollar spent on email marketing can have a return of investment, which sums up to 44 dollars.
Stay connected with your audience.
Keeping your customers informed is one of the things emails can do. Customers tend to check their emails when it is convenient for them. Customers will think that you are thinking of them by keeping them updated. Those people who signed up and agreed to receive email notifications from you will most likely enjoy these emails as long as you give them something worth reading. It will also boost your engagement with your customers.
Email marketing is scalable.
You can send 10 or 100 emails to your customers or potential customers. It depends on how many customers are your target with your current sales goals.
You can reach customers in real-time.
Most emails sent by businesses or any individual were opened on a mobile phone. It is a significant factor to consider when you are coming up with any marketing strategy. Many people worldwide have their mobile phones to access things and information from the internet, including emails. Email strategy also has a higher conversion rate on mobile compared to any other medium or channel.
Email marketing is measurable.
Results from your email marketing can be measured easily. Many email marketing platforms have built-in features that analyze all the data from your account’s dashboard tactics. In an instant, you can easily access all the rates, click-throughs and track customers from click to purchase.
Email marketing inspires action.
It has shown and proven that email marketing generates responses. Whether you want your customers to visit your website, call your hotline, stop by your physical shop, your email is designed to inspire action.
By using an email strategy, it helps the company’s brand to be known. Having an email address from your customers means that they showed interest in your business. This strategy enables businesses to increase the level of their brand awareness to their customers.
Email marketing is timely.
An email marketing strategy can help small businesses in selling their products or advertising the services. An email marketing strategy shall be used correctly. Companies must keep in mind to use all the customer data and information as long as you can. Send customers a special offer regarding your product on their birthdays or letting them know that one of their favorite products from your store is half of its price. Also, this strategy can help you in promoting seasonal offers to your customers. Keep in mind to create a sense of urgency on every deal or flash sale because buyers are much more likely to purchase when a deal is ending soon.
It can build credibility.
Aside from small businesses, email marketing strategy is also used in big-time brands, and the outcome is just the same for everyone. That is why small businesses use email marketing.
Email marketing leads to customer acquisition.
According to a survey, email marketing customer acquisition is forty times more than Facebook and Twitter.
Email marketing generates website traffic.
There is a higher chance that people who receive email from your business will visit your website even if it is not your explicit call-to-action. Some of them may be curious about the products you offer, and they want to see what the business is all about.
It is automated.
Many platforms help with the automation of your email marketing. It will not require a lot of time to sit at your desk and click send. Also, scheduled emails are proven to generate results.
Take advantage of the benefits of email marketing for your small business!
The bottom line is communicating with your customers and prospects consistently helps establish your brand in the market. Through email marketing, you can meet expectations and many things by building a mutually beneficial relationship between your business and your subscribers.
To sum it up, email marketing can help you build your brand, out-do your marketing goals, set yourself up as an expert, and grow your business revenue, all without breaking your budget or taking up all your time.
Do you want to learn more about how to make email marketing work for you and boost your SEO? Check out our Email Marketing and SEO blog!